Privacy policy.

Introduction
This website is owned and operated by Mother is a Verb (ABN 53 938 922 731). If you have any questions or require further information about this Privacy Policy, please contact us via the “Contact Us” page on our website or email hello@motherisaverb.org

This Privacy Policy outlines how we, Mother is a Verb, collect, use, disclose, and manage your personal and sensitive information in accordance with the Australian Privacy Principles (APPs) set out in the Privacy Act 1988 (Cth).

We take your privacy seriously and are committed to protecting your personal information in all interactions with this website and our services. If you have concerns about how your data is managed, please reach out to us directly via email hello@motherisaverb.org

1. Collection of Personal Information

We may collect personal information that you voluntarily provide when engaging with our website or services. This may include:

  • Your full name, email address, phone number, and home address

  • IP address and browser activity (via cookies and analytics tools)

  • Feedback or preferences regarding future services or events

We will always collect information by fair and lawful means and never without your knowledge or consent.

2. How We Collect Information

We may collect your information through the following channels:

  • Website contact or subscription forms

  • Email correspondence

  • Event or workshop registration

  • Testimonials or feedback submissions

  • Automated data collection tools such as cookies

You are not obligated to provide personal information. However, choosing not to may impact on our ability to deliver certain services to you.

3. Purpose of Collection

We collect and use your personal information to:

  • Respond to enquiries and provide services you request

  • Share updates, promotions, or relevant information

  • Deliver and improve our services, events, and website usability

  • Fulfil legal obligations or exercise our legitimate business interests

  • Develop tailored offerings aligned with your preferences

4. Sensitive Information

In the course of our services, we may collect sensitive information (as defined by the Privacy Act), including but not limited to:

  • Mental health and medical history

  • Social or family history relevant to postpartum care

  • Demographic information or GP referrals

We will only collect sensitive information:

  • With your informed consent

  • When reasonably necessary to provide a health service

  • When required or authorised by law

Sensitive information is collected through secure platforms such as encrypted video consultations, password-protected records, and secure health management systems. We do not collect sensitive information from persons under 18 without parental or guardian consent.

5. Storage and Security

We take all reasonable steps to safeguard your personal and sensitive data against misuse, interference, loss, unauthorised access, modification, or disclosure. Measures include:

  • Secure password-protected systems

  • Restricted access to authorised personnel only

  • Regular audits of data security protocols

  • Use of secure third-party health platforms

Sensitive information is not stored on public cloud services or accessible online. If information is no longer required, it will be securely destroyed in accordance with legal retention requirements.

6. Retention and Destruction

We retain your information for seven (7) years in accordance with professional, legal, and ethical obligations. After this period, data is securely destroyed and permanently deleted from all storage systems.

7. Disclosure of Personal Information

We do not share your information without your consent, except where required or authorised by law. Disclosure may occur in the following contexts:

  • Service delivery (e.g., mailing providers, event coordination)

  • Clinical supervision (de-identified data only)

  • Emergency situations involving risk of harm

  • When legally compelled by a subpoena, court order, or statutory duty

In situations involving a risk of harm to yourself or others (including minors), we may disclose information to emergency services or health professionals without your prior consent. Wherever possible, we will inform you of this disclosure and seek your agreement.

8. Third-Party Service Providers

We may engage external providers, such as virtual assistants, email platforms, or postal services. These providers are bound by strict confidentiality obligations and access is granted only on a need-to-know basis.

9. Cookies and Analytics

We use cookies and Google Analytics to collect information about how users interact with our website. This helps us improve performance, content, and accessibility. You may configure your browser to disable cookies, but some features may not function as intended.

To learn how Google uses your data, visit:
https://support.google.com/analytics/answer/6004245


To opt out of Google Analytics tracking, visit:
https://tools.google.com/dlpage/gaoptout

10. Access and Correction

You may request access to, or correction of, your personal information at any time. Requests should be made in writing.

We aim to respond within 30 days, subject to legal exceptions. If access is denied, we will provide a written explanation.

11. Complaints and Concerns

If you believe your privacy has been breached or handled inappropriately, please contact us in writing. We take complaints seriously and will respond promptly.

If you are not satisfied with our response, you may contact:

12. Changes to This Policy

We reserve the right to amend this Privacy Policy at any time. Updates will be published on our website, and we encourage you to review it periodically.

13. Notifiable Data Breaches

In accordance with the Notifiable Data Breaches scheme, if we reasonably suspect a data breach is likely to result in serious harm, we will notify affected individuals and the OAIC as soon as practicable.

Contact
If you have any queries, please reach out to us via:
🌐 www.motherisaverb.org
📧hello@motherisaverb.org

Privacy Policy
Effective Date: June 2025